2019 bottom drops
special marketing emails created for American Eagle, designed to speak to one specific “drop” in bottoms. each email was treated a little differently, some staying grounded in the marketing season’s look and feel, while others wear designed to truly stand alone. All on-body imagery was provided, while all individual product laydowns were art directed to fit each emails specific need.
2020 bottom drops
for 2020, bottom drops got redesigned to streamline the look and feel to help make these stand out from the regular marketing cadence even more. the concept updated from each send being different, to everything being shot on a white background with more simple design to really make the product the primary focus. each email was creative directed to receive both laydown and on-body photography to fit each emails specific needs.
