tailgate x PS5

project: created animations for Tailgate’s collaboration with Sony to celebrate the launch of the PlayStation5

as an avid playstation gamer, this project was a joy for me to create. with a background inspired by the load screens and themes from the consoles throughout the years, paired with a carousel inspired by the modern consoles UI, this product launch was eye-catching to gamers while still matching the American Eagle brand. .

deliverables: proof of concept animations / site execution / LED boards. assets also utilized for social media campaigns and virtual shopping experiences.