ae x it gets better

project: created concept and deliverables for digital execution of American Eagle’s 2019 pride line benefitting the It Gets Better Project

utilized existing photography and pops of rainbow to both show support for the LGBTQ+ community, and create an experience that is both eye catching and digestible.

deliverables: LED Boards in Times Square, Vegas & San Fran /digital mall signage / marketing emails / blog posts / site execution / mobile assets